This question is asked all the time. The right answer is another question.
What the ROI on C-level networking?
A CEO level position is, for some, a large part about networking. Conferences, coffee, drinks, golf.
Social media engagement is the same thing. It’s networking on the other levels of the company ladder/Pyramid.
If the C level understands network on their own level – they’ll understand it on the other levels. If not – they never will.