Category Archives: sales

What the Return On Investment (ROI) of Social Media?

This question is asked all the time. The right answer is another question.

What the ROI on C-level networking?

A CEO level position is, for some, a large part about networking. Conferences, coffee, drinks, golf.

Social media engagement is the same thing. It’s networking on the other levels of the company ladder/Pyramid.

If the C level understands network on their own level – they’ll understand it on the other levels. If not – they never will.

Stop saying that: Everybody is a sales guy

I’ve heard this quite a few times in my twenty+ years in business. I’ve had different thought about it depending on time and place – but I think it’s safe to say that most of my thought weren’t that nice.

It’s mostly a question of missing context and having the wrong audience. Allow me to explain.

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